The Merchants of Seaside welcome the holidays with events for the entire family on Nov. 26. Combine the small-town atmosphere of a beach community parade, throw in a dash of Santa Claus, and you have the perfect makings to kick off the Holiday season in beautiful Seaside.
Stake your spot along 30A for the Annual South Walton Holiday Parade. This Seaside tradition begins at 4 p.m. in front of Seagrove Plaza. Residents and visitors share in the glory as participants march 1.5 miles down Scenic Highway 30A from Seagrove decked in their Christmas best on festive holiday floats. The parade ends in Seaside as they welcome Santa to town.
Parade participants should meet at the Seagrove Plaza at Garrett Realty no later than 3:15 p.m. with decorated entries. Click here for registration form.
The celebration continues with Turn on the Town at 5 p.m. as the one and only, Santa Claus, asks all the kids to join him in front of the stage to sing along to a few verses of jingle bells. Then, the countdown begins to turn on the town with the tree lighting and meeting with Santa.